In Defense of my $3 Latte
December 20th, 2006A guy that I used to work with once gave me this article about the coffeeshop phenomenon and how foolish my generation is for spending $3 a day on lattes and mochas. The article had a bunch of math that demonstrated that if the average 25-year-old took all the money that he or she would spend on coffee and muffins and put it into a mutual fund or some such thing that he or she could retire a millionaire.
Now, I’m all for delayed gratification and for any kind of curbing of the consumeristic tendencies most of us Americans have. But I think that there are really good, maybe even ethical, reasons that people are willing to drop $3 on a cup of coffee. And, as someone who spends a good chunk of his work-week in coffeeshops, I feel qualified to explicate them:
1) The quality issue. A foundational tenet of our culture is that more is always better. Our automatic impulse is to get as much as we can for our money, without thinking about what a good amount to have is or what the true cost of cheap products is. The creation story in Genesis says that everything that God made was “very good.” If that’s true it seems that those of us trying to participate in God’s redemptive work should value quality over quantity and appreciate things that are made well. Rob, the owner of the Caffe (where all my mutual fund money is going), is a craftsman. He knows every detail of every aspect of making a good cup of coffee. I’d rather my money went to him than whatever machine fills the 5-lb. cans of coffee at Meijer.
2) The justice issue. The higher the quality of a coffee bean the more likely that it was produced and traded justly and sustainably. Many of the roasts at high-quality coffeeshops are actually certified by independent agencies as Fair Trade, Organic, and/or Shade-Grown. The Scriptural mandates to defend the oppressed and not exploit the poor are innumerable. And the bible also makes it clear that God loves his creation and expects us humans to steward it well. So I’m willing to pay more for coffee that I know was produced without exploiting the workers who made it or damaging the land that yielded it.
3) The community issue. As our culture has become more and more commercial, there has been a reduction in what sociologists call “third places,” places to be that are neither home nor work/commerce. There is no more concept of a commonwealth, a social gathering place that belongs to everyone. Coffeeshops are places where one can go and, for minimal “rent,” spend several hours in a public place talking, working, or relaxing. At Rob’s Caffe people actually introduce themselves, the regulars invite newcomers into existing conversations, and the baristas literally hug people when they leave. There are few other places left where this kind of interaction happens.
(Side note: Churches were once considered part of public space–Google “the Nolli plan” to see a map–left unlocked and open to all. Now they are the private property of religious organizations. It’s interesting that many emerging churches are choosing to meet in coffeeshops and other third places.)
So, I’m sure if I were drinking Folger’s from Wal-mart at home alone, I could have stashed a few more dollars in my mutual fund, but for now at least, I’d rather invest in quality, justice, and community.
Posted by Jeremy